DUTIES AND RESPONSIBILITIES:? Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities? Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget? Developing of viable marketing plans and programs for offering competitive pricing, conceptualizing, implementing tailor-fitted promotional efforts for all brands? Finds the promotional regions' strong and weak points and suggests improvements to performance? Analyzes market situation, changes and factors contributing to situation which may affect company objectives? Ensures the promotion and advertising are carried out according to customer potentials and needs? Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected? Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns? Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads? Customer attrition rate low and retention rate high? Sales Revenue (target vs. achieve)? Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)? Average order value (AOV)? Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on advertising campaign, meaning ROAS is 100:50.QUALIFICATIONS:EDUCATION AND TRAININGS? Bachelor's degree in Marketing, Business Administration, or any related field? At least 5 years' experience in Trade Marketing? Proven success in designing interactive applications and networking platformsSKILLS AND COMPETENCIES? Must have strong communication & interpersonal skills? Must have strong analytical skills and comfortable dealing with numerical data? Creative thinker and proactive problem solver? Strong project management, multitasking, and decision-making skills? Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing? Business savvy with strong analytical skills? Solid customer-service attitudeSALARY RANGE: 25,000 – 30,000.00
