Job Title: TRADE MARKETING SUPERVISOR
Reports to: Chief Operating Officer of Marketing, Sales and logistics
Section: Marketing Department
Department: Sales Department
DUTIES AND RESPONSIBILITIES
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Developing of viable marketing plans and programs for offering competitive pricing, conceptualizing, implementing tailor-fitted promotional efforts for all brands
• Finds the promotional regions' strong and weak points and suggests improvements to performance
• Analyzes market situation, changes and factors contributing to situation which may affect company objectives
• Ensures the promotion and advertising are carried out according to customer potentials and needs
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
KEY RESULTS REQUIRED
• Customer attrition rate low and retention rate high
• Sales Revenue (target vs. achieve)
• Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
• Average order value (AOV)
• Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on advertising campaign, meaning ROAS is 100:50.
QUALIFICATIONS
EDUCATION AND TRAININGS
• Bachelor's degree in Marketing, Business Administration, or any related field
• At least 5 years' experience in Trade Marketing
• Proven success in designing interactive applications and networking platforms
SKILLS AND COMPETENCIES
• Must have strong communication & interpersonal skills
• Must have strong analytical skills and comfortable dealing with numerical data
• Creative thinker and proactive problem solver
• Strong project management, multitasking, and decision-making skills
• Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing
• Business savvy with strong analytical skills
• Solid customer-service attitude
WORK SCHEDULE: Monday - thursday (8am-6pm), Friday (8am-5pm)
