Paid Ads Specialist

Job Summary: Responsible to develop paid media strategies and campaigns, closely analyzing performance data to identify areas for improvement.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and other KPIs). Identify trends and insights, and optimise spend and performance based on the insights.Build, plan and implement the overall social media calendar across all the social media platforms (including and limited to Instagram, Facebook, Youtube, and TikTok) to meet digital KPIs (ie. Engagement, conversion).Collaborate with internal teams to identify areas of opportunities/improvement in funnels to drive conversion rate improvements.Utilise strong analytical ability to evaluate and identify actionable across end-to-end customer experience on multiple channels and customer touch points.Lead execution on Meta ads, programmatic ads, display marketing, affiliate & email marketing campaigns as and when required. JOB QUALIFICATIONS Diploma / Degree in Marketing / Multi-mediaAt least 2 years of experience in performance marketing with significant focus & experience leading and managing Google Ads SEM.Up-to-date with the latest trends and best practices in online/social media marketing and measurementsSocial media savvy - Facebook/Tik Tok/ Instagram etc.Proficient in using Excel to analyse data (pivot tables, vlookup etc)Good communication and interpersonal skills, capable of articulating ideas, tactics, complex information clearly and persuasively.Strong analytical skills, with the ability to use data to make informed marketing decisions and to report on the effectiveness and efficiency of SEM initiatives.