About the Role: The Marketing Specialist will develop and execute marketing strategies to enhance brand visibility, drive customer engagement, and generate leads. This role requires a blend of technical skills and creativity, with a focus on managing WordPress websites, designing graphics, optimizing SEO, and running social media campaigns to attract new clients. Key Responsibilities: Manage and maintain WordPress websites, ensuring content is updated and optimized for performance and SEO.Design and create visually appealing graphics for online and offline marketing materials, including social media, websites, and email campaigns.Develop and execute SEO strategies to improve website ranking and visibility for both internal projects and client websites.Conduct keyword research, on-page optimization, and track SEO performance to generate organic traffic and leads.Manage and execute social media marketing campaigns to engage with the target audience and grow the company's online presence.Collaborate with clients and internal teams to develop tailored marketing strategies focused on attracting new clients.Analyze marketing data, campaign performance, and website analytics to inform strategy and decision-making.Ensure consistency in brand messaging across all platforms and marketing materials.Stay current on industry trends, digital marketing best practices, and SEO algorithm updates.Requirements3+ years of experience in digital marketing, including experience with WordPress, SEO, and social media management.Strong proficiency in WordPress, with the ability to manage content, update themes, and optimize for SEO.Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).In-depth knowledge of SEO best practices, keyword research tools, and performance tracking tools (e.g., Google Analytics, SEMrush).Proven experience in managing successful social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.Ability to work on multiple projects and deliver results in a fast-paced environment.Strong analytical skills and ability to interpret marketing data.Excellent communication and collaboration skills. Additional Job Details: Set-up and Location: Office-based/Hybrid (Ortigas, Alabang, Pampanga, or Cebu) Work Schedule: 9:00 AM to 6:00 PM (WA) | 9:00 AM to 6:00 PM (PH Time) Employment Type: Full-time All interviews and other hiring requirements are done virtually or through video calls or emails.
