Trade Marketing Associate

Works with the Marketing team and the TMO to formulate and recommend awareness and sales generating marketing programs.Ensures all marketing programs are implemented following the marketing guidelines and policy at the store-level.Assists with OOH marketing effort, primarily through the installation of signages and banners, and by negotiating the terms for the same. This includes dealing with LGU's homeowners and TODA's.Conducts regular site visits to assess and evaluate instore and trade area activities and/or developments.Recommends ways to gather market and customer dataReports on program and promo performance.Works closely with the Multimedia Artist to ensure all stores are complying with the established marketing display guidelines.Provides inputs on external awareness assets and/or platforms that the brand can maximize including but not limited to directional signages, transport and residential banners, local store flyering, digital etc.Prepares, submits and presents weekly and monthly performance monitoring report for total Trade Marketing.