Social Media Specialist

•Collaborate with the marketing team to develop and execute integrated marketing campaigns that align with business objectives and target audience.•Conduct market research to identify customer needs, preferences, and trends, and use insights to inform marketing strategies.•Create and manage marketing collateral, including digital and print materials, presentations, brochures, and advertisements.•Manage and maintain the company's online presence, including the website, social media platforms, and other digital channels, to drive engagement and brand awareness.•Plan and coordinate promotional events, trade shows, exhibitions, and other marketing activities to showcase products/services and engage with customers.•Monitor and analyze the performance of marketing campaigns using relevant metrics and KPIs, and provide recommendations for optimization and improvement.•Develop and nurture relationships with key stakeholders, including customers, partners, and vendors.•Collaborate with the content team to create compelling and relevant content for various marketing channels, including blog posts, articles, videos, and infographics.•Assist in the creation and execution of email marketing campaigns to nurture leads and engage with existing customers.•Stay up-to-date with industry trends, emerging technologies, and best practices in marketing to ensure the company remains competitive and innovative.•Participate in brainstorming sessions to contribute creative ideas for new marketing initiatives and strategies.•Support the development and management of the marketing budget, tracking expenses and ensuring cost-effective use of resources.•Provide regular reports on marketing activities, campaign performance, and ROI to management and other relevant stakeholders.