The SEO Specialist manages all search engine optimization and marketing activities.
The SEO Specialist is responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. SEO Specialist will also manage all SEM campaigns on Google, Facebook, and Youtube in order to maximize ROI.
Responsibilities
1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor advertising links
a. Develop and implement link building strategy
9. Work with the development team to ensure SEO best practices are properly implemented on newly
developed code 10. Work with editorial and marketing teams to drive SEO
in content creation and content programming 11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
1. Proven SEO experience, preferably 5 years full-time SEO work
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g. SemRush, Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search engine algorithms
9. Up-to-date with the latest trends and best practices in SEO and SEM
10. BS/MS degree in a quantitative, test-driven field