Position: Marketing Virtual Assistant
Number of hours: 20 hours/week
Schedule: BST Tasks required: Manage and optimize GMB profiles by regularly updating business information, photos, and offers, while securing organized business directory listings to enhance local search visibility.
Create, schedule, and manage posts on Facebook and LinkedIn to boost engagement and grow the audience, while monitoring interactions and assisting with paid ad campaigns, ensuring targeted reach and performance tracking.
Assist in creating and managing MailChimp email marketing campaigns, including list management, scheduling, performance reporting, and designing detailed email templates and newsletters.
General virtual assistant tasks include managing calendars, schedule meetings, provide administrative support, handling client communication, conduct research for marketing initiatives, and prepare reports and presentations on marketing performance.
Stay up-to-date with industry trends and emerging platforms to keep the company's marketing strategies current
Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and suggest system improvements to achieve the company's marketing goals.
Other ad hoc tasks that would be assigned
Requirements:
Proven work experience as a Virtual Assistant with a focus on marketing support
Strong knowledge and experience in Google My Business profiles
Good understanding of market research techniques, statistical and data analysis methods
Excellent working knowledge of Facebook, LinkedIn, Instagram and other social media platforms for business purposes
Experience in using MailChimp or other email marketing platforms
Familiarity with tools such as MS Office, Google Workspace, and project management software (e.g. Asana, Trello) is a plus
Solid knowledge of marketing techniques and principles
Thorough understanding of social media and web analytics
Excellent organizational and multitasking skills
Creativity and commercial awareness
Excellent command of written and spoken English
Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision
Must be able to show a portfolio of relevant work experience for skill set references