Position Title: Senior Digital Marketing Specialist Work Set-up: Work From Home/Work Onsite Salary: Php 80,000.00 – Php 100,000.00 Schedule: Monday to Friday, 5:00 AM – 1:30 PM PH Time | NZ Holidays Our client is a globally renowned leader in digital marketing services for businesses in the home renovation market. With an unwavering commitment to prioritizing business marketing expertise over technology, the company has earned the prestigious title of Google Premier Partner. Their thriving team excels in crafting successful digital marketing campaigns across platforms like Google, YouTube, Facebook, Instagram, Pinterest, and LinkedIn, all aimed at empowering businesses targeting the home renovation market to grow profitably. JOB DESCRIPTION FOR A SENIOR DIGITAL MARKETING SPECIALIST Responsibilities as a Senior Digital Marketing Specialist: • Ownership of the performance outcome for the digital campaigns you manage, including achieving and maintaining target KPIs such as CPA, ROAS, and conversion rates. • Collaboration with the team to drive campaign performance and mentor junior members. • Creation and optimization of digital campaigns across Google (a primary capability) , Meta, and Pinterest. • Conduct regular search term analysis and optimization to improve campaign performance. • Monitor ROI for campaigns, prepare detailed marketing reports, and document results. • Troubleshoot and resolve campaign performance issues promptly. • Stay updated with the latest digital marketing trends and algorithm changes, implementing new strategies as appropriate. • Ensure all digital marketing practices adhere to ethical standards and maintain transparency with clients. Qualifications as a Senior Digital Marketing Specialist: • Bachelor's Degree in Digital and Interactive Media, or Technology related field experience. • Advanced knowledge in digital marketing, its algorithms, and latest trends. • Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders. • Five years or more Google Ads Experience. Advanced knowledge of lead-based bid strategies, campaign structure, ad group organization, keyword management, ad optimization, and conversion tracking. Expert-level familiarity with Google Ads web interface and Google Ads Editor navigation. • Three years or more Meta Ads Experience. Advanced knowledge in running lead campaign objective campaigns, campaign optimization, ad set management, audience targeting, and ad creation. Proficiency with Facebook Advertising and Facebook Business Manager. • Strong analytical skills with the ability to interpret complex data sets and create insightful reports. • Proficiency in Google Analytics, Google Tag Manager, and experience with script implementation for campaign automation. • Knowledge in Facebook Business Manager, Pinterest Advertising Manager (ideal but not a must) and SERanking or similar e.g., SEMrush. • Experience with Slack, MS Excel (advanced), and Google Apps (Sheets, Docs, Mail, etc). • Five years or more effective, performance-driven campaign management across multiple industries. • Maturity to manage the responsibility the role requires and mentor junior team members. • Supports the values of Honesty, Approachability, and being Results Focused. • Has a passion for the business growth outcomes Digital Marketing can achieve. • Has five years or more experience in successful campaign management within multiple advertising channels • Demonstrates exceptionally high attention to detail. • Produces above-standard written communication and client-facing reports. • Is comfortable with data analysis and has a strong desire to learn and adapt to new tools and platforms. • Can manage multiple projects with conflicting deadlines while maintaining high-quality output. • Familiarity with Asana for task management is a plus. Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth. • Genuinely caring Leadership Team • Competitive salary package • Company-provided full set-up for desktop/laptop with a back-up internet • Free pre-employment Medical Assessment (T&C apply) • HMO on the first day of hire • 15 Vacation Leaves and 5 Sick Leaves • Annual Performance Reviews • Unlimited Employee Referral Incentives • Employee Loan Facilities • Social Clubs and Interest Workshops • Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance. • Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays About Boomering: Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference. Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are. Website: boomering.ph Career Portal: Facebook and LinkedIn: Boomering Inc.; Boomering Careers This is a remote position.