About Our Client A leading company in the Philippine beverage industry, this manufacturer is recognized for its wide-ranging portfolio of popular drinks. It has established a strong reputation through the years, launching new products and utilizing an extensive distribution network to cater to diverse market segments.
Job Description Brand Strategy Development: Develop and execute long-term brand strategies aligned with company objectives, market trends, and consumer insights to drive brand awareness, loyalty, and market share.
Product Innovation and Development: Lead the development and launch of new products, flavors, and line extensions in line with consumer preferences and market demands, ensuring competitive differentiation and brand relevance.
Budget Management: Manage brand budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI and meet financial targets.
Cross-Functional Collaboration: Collaborate closely with cross-functional teams including product development, sales, supply chain, and finance to ensure alignment and integration of brand strategies across the organization.
Brand Performance Monitoring: Track and analyze key performance metrics, market trends, and competitor activities to evaluate brand performance and identify areas for improvement or optimization.
Team Leadership and Development: Provide leadership, guidance, and mentorship to a team of marketers, fostering a culture of innovation, collaboration, and excellence.
The Successful Applicant You have at least 8 years of brand building experience in an FMCG company.Beverage experience is an advantage.Current Brand Managers looking for a step-up are highly welcome.What's on Offer Dynamic Industry Exposure: Gain experience in the Philippine beverage sector, working with a top player in a fast-paced environment and across diverse product categories.
Impactful Projects: Contribute to significant initiatives that directly shape consumer experiences and drive the regional market.
Reputable Brand Association: Build your career with a well-established, respected brand recognized for quality and leadership in the industry.
Competitive Compensation Package: Enjoy a comprehensive benefits package, competitive salary, and incentives aligned with industry standards.
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