We are seeking a dynamic and experienced Senior Digital, Graphic Designer and Social Media Marketing Manager to join our team. This role is pivotal in driving the clients brand's online presence and engagement, with a focus on the US market. The ideal candidate will navigate through a library of digital files and photographs from previous catalogs, learn the promotional products/uniform market and have a strong background in retail / E- commerce digital marketing, social media strategy, and brand management within the apparel industry.
Key Responsibilities:
1. Strategic Planning and Execution
Develop and Implement Strategies: Design comprehensive digital and social media marketing strategies to enhance brand visibility, engagement, and sales.Campaign Management: Plan, execute, and optimize marketing campaigns across various digital and social media platforms, outlining a comprehensive content calendar across all media platforms.Content Strategy: Oversee content creation that aligns with the brand's voice, ensuring a consistent and compelling message across all channels, while staying up-to date with the latest trends.
2. Leadership
- Cross-Functional Collaboration: Collaborate with product development, sales, and customer service teams to ensure cohesive and strategic marketing efforts.
3. Analytics and Reporting
Performance Analysis: Utilize analytics tools to monitor campaign performance and social media metrics, providing actionable insights, such as Constant Contact, HubSpot, Google Analytics and other industry marketing platforms.Reporting: Prepare detailed reports on campaign performance, social media growth, and ROI to present to senior management. Qualifications and Skills: Experience: Minimum of 5-10 years of experience in digital marketing and social media, preferably in the apparel industry.Education: Bachelor's degree in Marketing, Communications, or a related field. An advanced degree or certification in digital marketing is a plus. 3. Skills: Proficient in social media management toolsExcellent written and verbal communication skillsCreative thinking with a strong eye for design and content creationStrong project management and organizational skills