Description The Opportunity The Recruitment Marketing Specialist will be responsible in strategizing and implementing campaigns that will help the company in attracting quality talents for its diverse hiring. You will focus on interpreting data from the market research, propose marketing campaigns based on the analysis, and apply/integrate it to the existing marketing and sourcing campaigns that will help in better promoting the company brand to its target talents. You will work closely with the Sourcing and Talent Acquisition teams to understand the skills/talents needed by the business, how it contributes to its growth, and how it will be promoted externally and internally.
Key Responsibilities Content Creation and Strategy – create content that is timely and appropriate to the target talents and professionals with the intention of driving interest and engagement; Plan the execution and release of these campaigns with relevance to the season (graduation season, holiday season, "resignation" season, etc.) Employer Branding – review and analyze data on how the company's brand is perceived by its target market and propose campaigns externally and internally that will contribute to positive reputation Digital Marketing – plan and execute marketing campaigns across digital platforms and websites that are targeted towards specific professionals using specific platforms Social Media Campaigns – be on top on the latest trends in social media and contribute to the growth and improvement of the impressions and engagements of MBPS Social Media Campaigns, especially the recruitment-centric campaigns Creatives and Graphics – produce materials that accurately represent the campaign/advertisement; align it with the standards and policies of Global Branding Project Management and Coordination – be the project lead in all recruitment marketing campaigns and coordinate with the necessary teams internally to ensure successful implementation of each campaign Reporting and Analysis – publish regular reports on KPIs to measure the success of each recruitment marketing campaign executed Requirements University degree, preferably a graduate of Marketing Management, Multimedia Arts, Advertising, Journalism, or Communication Arts With at least 3 years of experience in Recruitment Marketing, preferably in the BPO, Financial Services, or Insurance industries Recruitment Marketing experience is preferably focused on content creation and strategy, employer branding, digital marketing, and social media campaigning A degree of knowledge and experience in creatives and graphics tools is desired, preferably Adobe Highly proficient in Microsoft Package (Outlook, Teams, Word, Excel, Powerpoint, etc.) Exposure or background in Sourcing Channels is a huge advantage (Digital Platforms, Employee Referrals, Job Fairs, Campus Recruitment, etc.) Ability to work independently and manage multiple tasks within a heavy workload environment while meeting service quality and turnaround objectives Willing to work on a hybrid set-up (site assignment is in Quezon City) Personal Attributes and Cultural Fit Highly collaborative working style Ability to handle multiple stakeholders Agile and strategic, capable of adapting to changes in business needs Role model of ethics and integrity who builds a culture of respect Results-driven; highly focused in accountability Demonstrates a commitment to delivering excellent service balanced with appropriate risk management About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Manulife is an Equal Opportunity Employer