Performance Marketing Specialist - Pasig - P35K-40K

WORK LOCATION: Pasig City
WORK SCHEDULE: 8:00 AM - 6:00 PM
SALARY: ?35,000 - ?40,000 | Open for discussion

JOB PURPOSE: Plan, execute, and optimize digital marketing campaigns to drive measurable results and achieve business objectives; Leverage various digital channels such as search engines, social media platforms, display advertising, and email marketing to increase brand awareness, generate leads, and drive conversions; Involve analyzing campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize return on investment (ROI)

- Bachelor's Degree in Marketing, Advertising, and/or Business
- Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus
- Proven experience in digital marketing, focusing on performance marketing and campaign management
- Experience with A/B testing methodologies and optimization techniques
- Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement