**Job Title:** Online PR Associate
**Company:** Insider
**Location:** Cebu, Central Visayas, PH
**Job Type:** Part-Time
**Seniority:** Associate Level
**Years of Experience:** 4
### Job Description
Insider is seeking a detail-oriented and motivated Online PR Associate to join our dynamic team. The Online PR Associate will be responsible for enhancing our digital presence through strategic communication and public relations initiatives. This is an exciting opportunity for someone passionate about media, communications, and relationship management, with a strong drive to promote our brand in the online landscape.
### Key Responsibilities
- **Content Creation and Management:**
- Develop and curate engaging, relevant content for various online platforms, including blogs, social media, and press releases.
- Collaborate with team members to ensure consistent messaging that aligns with Insider's branding and marketing strategies.
- **Media Relations:**
- Build and maintain relationships with online influencers, journalists, and bloggers in the industry.
- Prepare and distribute press materials, including press releases and media kits, tailored to targeted media outlets.
- **Social Media Engagement:**
- Monitor and manage Insider's social media channels, responding to inquiries and comments in a timely manner.
- Analyze social media metrics to track the effectiveness of PR campaigns and engagements.
- **Research and Analysis:**
- Conduct market research to identify emerging trends and relevant online platforms for promotion.
- Prepare reports on PR activities, engagement metrics, and media coverage to present to management.
- **Crisis Management:**
- Assist in developing strategies for managing communication during critical situations or negative publicity.
- Collaborate with the team to create effective messaging to address challenges.
- **Collaboration with Internal Teams:**
- Work closely with marketing, advertising, and content teams to align PR efforts with broader company goals.
- Participate in strategy meetings and provide insights based on online engagement and feedback.
### Requirements
- **Education & Experience:**
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- A minimum of 4 years of experience in public relations, digital marketing, or a similar role.
- **Technical Skills:**
- Strong proficiency in digital communication tools, social media platforms, and content management systems (CMS).
- Familiarity with PR software tools for monitoring and analysis.
- **Personality Traits:**
- Hardworking: Demonstrates a strong work ethic and commitment to achieving team goals.
- Reliable: Shows consistency in performance and is dependable in delivering on tasks.
- **Soft Skills:**
- Attention to Detail: Meticulous in reviewing materials and campaigns to ensure accuracy and quality.
- Problem-Solving: Able to identify issues, propose solutions, and implement effective responses.
### Benefits
- **Travel Opportunities:** Experience traveling for industry events and networking opportunities.
- **Parental Leave:** Comprehensive leave policy to support work-life balance.
- **Vision Insurance:** Health benefits that include vision coverage for employee well-being.
### Working Environment
At Insider, we promote a work-life balance and prioritize the well-being of our employees. Our culture encourages flexibility, teamwork, and personal development, ensuring that every team member feels valued and engaged.
### Application Deadline
Please submit your application by **October 2, 2024**.
### Equal Opportunity Statement
Insider is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds and walks of life to apply.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
