Marketing Specialist

Responsibilities:• Perform research, analysis and testing with a variety of tools to gain insights and shape marketing strategy.• Discover effective marketing and promotional channels, including media platforms to be used to relayproduct messages to customers.• Investigate the performance of a company's marketing campaigns and strategies through evaluating keyperformance metrics.• Create innovative marketing campaigns depending on robust data and present the recommendations toManagement.• Create goals and objectives in order to approach customers through appropriate marketing channels.Qualities:• Bachelor's Degree (or equivalent) in Marketing, Communications, or related field.• Experience with product launches or integrated marketing campaigns.• Working knowledge of marketing research, surveys, and data analytics.• Excellent communication and presentation skills.• Experience in planning and leading initiatives.