Marketing Specialist

Job Description TheMarketing Specialistwill be responsible for developing and implementing innovative brand marketing and event strategies to drive growth and engagement for the company. This role will focus on identifying trends in brand marketing, organizing events and activations, and conducting market research to stay current with industry trends. The specialist will work closely with various departments, agencies, and vendor partners to ensure successful campaign execution and optimization.
Job Details: Marketing Specialist (Brand Marketing & Events)
Work from home
Monday to Friday | 9 AM to 6 PM
*There would be occasions when you will be requested to drop by the office.
Responsibilities: · Become the event "expert" for the company
· Brainstorm new and creative growth strategies
· Collaborate with different company departments, agencies, freelancers, and vendor partners
· Stay up to date on industry trends and evaluate new, engaging events
· Instrument conversion points and optimize user funnels
· Conduct marketing research on competitor performance and customer behavior
· Create, coordinate, and implement internal and external communications and marketing events
· Network with industry experts and potential clients to drive brand awareness, engagement, and lead generation
· Act as the brand's voice to impress customers and attract new clients
· Utilize social networking opportunities to facilitate sales and increase brand awareness
· Handle new projects as needed
· Perform other marketing-related tasks as required
Qualifications: · Demonstrated experience in brand marketing and event management
· Strong analytical skills and ability to track and measure campaign performance
· Excellent communication and collaboration skills
· Proven ability to stay up to date with industry trends and technologies
· Strong project management skills and ability to handle multiple tasks simultaneously
· Bachelor's degree in Marketing or a related field preferred