Marketing Specialist

o Conduct market research to identify customer trends, competitor offerings and demographic data.
o Optimize website structure, content, and performance to improve search engine visibility and user experience
o Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
o Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.
o Create innovative marketing campaigns depending on robust data and present the recommendations to management.
o Establish and maintain relationships with new and existing clients through networking and prospecting.
o Create goals and objectives in order to approach customers through appropriate marketing channels.
o Setup, manage and optimize our PPC campaigns on our paid channels including but not limited to Google, Facebook, and LinkedIn