- The Marketing Officer will be responsible for developing and executing marketing plans, building brand awareness, and driving customer engagement through digital, retail, and traditional channels.
- The ideal candidate should have a passion for gourmet food, experience in food product marketing, and a deep understanding of consumer behavior within the culinary space.
- Develop and implement comprehensive marketing strategies to promote the Jamon brand and increase market share.
- Identify key market trends, customer segments, and competitor activities in the gourmet food industry.
- Collaborate with sales, product development, and operations teams to ensure alignment between marketing efforts and business objectives.
- Manage brand positioning and messaging to ensure a strong and cohesive identity across all platforms.
- Develop compelling content, including product descriptions, promotional materials, and social media posts that align with the brand's values.
- Ensure consistent brand voice and visuals across marketing campaigns.
- Oversee the company's online presence, including website, social media channels, and e-commerce platforms.
- Analyze digital marketing performance, optimize campaigns, and report on key metrics (e.g., ROI, click-through rates, customer acquisition costs).
- Plan and execute new product launches and seasonal campaigns.
- Develop partnerships with restaurants, gourmet food stores, and retailers to increase product availability and visibility.
QUALIFICATION/S:
- Bachelor's degree in Marketing, Business, or a related field.
- With 2-3 years of experience in marketing, preferably within the food and beverage industry or gourmet food segment.or
- An interest or background in gourmet food, particularly Jamon or similar artisanal products, is highly desirable.
- Understanding of digital marketing strategies and tools.
- Written and verbal communication skills.
- Proficiency with analytics tools like Google Analytics, social media insights, and email marketing platforms.
- Familiarity with e-commerce and online sales strategies.