DUTIES & RESPONSIBILITIES Establishing the business's marketing goals and objectives.Creating change throughout the organization in areas such as social media or digitization.Developing and implementing an organization's marketing strategy.Recognizing market opportunities and propelling the business forward.Researching the customer's interaction with the organization and recommending improvements.Taking ownership of the appearance and content of the website/s and social media outlets to increase visitor conversion.Contributing to the business's growth.Establishing marketing objectives and goals.Strategizing, implementing, and managing marketing campaigns.Contributing to the company's overall growth.Conducting a review and management of the content marketing strategy.Establishing key performance indicators for the marketing department.Maintaining a healthy marketing budget by tracking key performance indicators (KPIs) regularly and presenting reports.Collaborating with the sales and development teams as well as the customer success teams.Developing and presenting an annual marketing strategy and plan.Utilizing data and reports to assist in making evidence-based decisions.Analyzing the company's marketing strategy and making recommendations for improvement.Maintaining current knowledge of emerging technologies.Maintaining current knowledge of industry best practices.Participating in marketing seminars and educational programs.Create, plan, and implement successful marketing campaigns.Planning, executing, and supervising all marketing and advertising campaigns.Collaborating with sales and public relations teams to ensure that objectives are aligned.Developing and growing the internal marketing team.Establishing a network of trustworthy third-party agencies and marketing professionals.Researching and maintaining an awareness of competitor positioning.Contributing to the development of new business venture SKILLS & QUALIFICATIONS At least 10-15 years of experience in marketing or business (MBA) is preferredWell-rounded marketing or business development experience in positions of increasing responsibility with a
focus on marketing expansionSuperb analytical skillsDemonstrated ability to lead and inspire a teamOutstanding communication and interpersonal skillsFlexibilityPassionate customer advocacyThorough knowledge of marketing principles, brand, product and service managementDeep understanding of changing market dynamicsEntrepreneurial spirit
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