MARKETING COMMUNICATIONS LEADER
JOB TYPE:
Full-time, Cebu-based
Job Qualifications:
University degree in marketing, advertising, sales, or business administration, or equivalent.
At least 2 to 3 years of relevant work experience including the handling of corporate communications, original writing, editing, and public relations.
At least 5 years of direct work experience in a marketing management capacity.
Excellent understanding and familiarity with brand building and brand management.
Excellent in data analyzation and strategic action planning using the data results.
Experience in Customer Relationship Management (CRM) management like HubSpot.
Demonstrated proficiency in internet marketing techniques, technologies, and solutions.
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
Strong presentation, written and verbal communication skills.
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
**Responsibilities**:
Responsible for implementing and maintaining a robust strategic organizational Integrated Marketing Communications program.
Responsible for leading the brand management, content distribution strategies, advertising, and the overall execution of the marketing communications goals.
The Leader will also serve as the media relations expert and help establish the company and its consultants as thought leaders to a broader audience. The Leader will also be responsible to increase the visibility of the organization's many programs, events, and initiatives to the targeted communities.
To perform this job successfully, the Leader must be able to perform these essential duties and responsibilities exemplary:
develop, manage, and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific business performance goals and objectives within budgetary requirements.
Monitor
and evaluate the success of various communication strategies and provide and implement recommendations for improvement.Manage the brand identity ensuring all products, services, and other offerings conform to brand standards ensuring consistent brand voice, vision, and aesthetic are achieved.
Communicate, negotiate, and foster positive relationships with media, industry partners, and vendors as needed for marketing activities.
Lead and manage marketing communication staff to ensure productivity and effectivity to our business goals.
Ensure and manage at least one monthly partnership and marketing event.
Manage the marketing department's productivity and performance.
Coach and mentor the individual staff in the marketing department to produce timely and effective results.
Company Overview
Premier Family Business Consulting
We are partners of family businesses who inspire and influence family unity and sustainability of wealth across generations.
We are the only multi-disciplinary team of consultants who are thought leaders with global knowledge, local expertise and regional coverage that provides integrated and holistic services.
We actively partner with different professionals, services and industries such as legal, human resource management, counseling, finance and accounting, strategic management, organization development, marketing and media, training, education and IT solutions among others. We make sure that we are able to provide relevant solutions to every family business need.
To family businesses aspiring to attract and develop the next generation of leaders, Premier, is their only full service partner specialist who provides holistic and integrated family enterprise planning programs through a multi-disciplinary consultancy approach, supported by its affiliation with the Family Firm Institute, USA, a leading global thought leader, assuring its clients of business growth and family harmony across generations.
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