Job Description
Position Type :
Full time Type Of Hire :
Experienced (relevant combo of work and education) Education Desired :
Bachelor of Marketing Travel Percentage :
0%Are you curious, motivated, and forward-thinking? At FIS you'll have the opportunity to work on some of the most challenging and relevant issues in financial services and technology. Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate and above all fun.
About the team:
In today's highly competitive private equity market, firms must not only deliver superior returns, but also respond to more stringent reporting requirements and increasing demands for information – both from within and outside their organization. Throughout the industry there is mounting pressure on organizations to do more, requiring a clear technology strategy that not only addresses the demands of today, but also enables the growth and performance of tomorrow.
What you will be doing: Marketing Campaign Manager
You are the owner of the always-on marketing journeys and the segment campaigns. You manage the campaigns from planning and execution through to reporting and optimization. You partner with segment marketing, the marketing data and technology teams, the digital team, the paid media agencies, the business development and sales organization to run state-of-the-art and effective marketing campaigns.
Working closely with your vertical GTM marketer to help develop your vertical/segment's marketing program and campaigns, and through your focused project management, ensure its successful orchestration and in-market activation.
Additionally, you are responsible for:
Own and optimize the always-on campaign framework supporting the FIS growth factors.
Create, own and execute the campaign plan within the integrated marketing plans to support business goals.
Continuous learning to leverage new marketing trends and the latest technology to run state-of-the-art campaigns supporting our business goals.
Actively collaborate across the marketing team to develop and activate integrated program tactics.
What you bring: Segment Marketing and Content teams to provide briefs, messaging and high value content for journeys.
Marketing Data and Marketing Technology teams to define the campaign audiences, to build and optimize Salesforce Marketing Cloud journeys, to activate automated processes and to provide performance updates.
Digital team to link the always-on journeys with the fisglobal.com experience
Paid media team to build and execute paid media plans.
Business Development team to ensure successful lead management processes and high conversion rates
Sales Enablement and Go-to-market teams to align sales campaign plans with always-on campaign framework and to communicate with the sales organization.
Producer to manage the campaign budget, vendor and contracting processes.
Skills:Knowledge of marketing automation platforms such as Salesforce Marketing Cloud and CRM systems for campaign execution and lead management
Good understanding or experience using analytics and reporting tools like Tableau to measure campaign performance.
Experience working with Workfront or any other project management tool
Objective:Contribute measurable campaign impact to key metrics in the marketing performance scorecard, including:
Increase the number of new contacts and entities that filter into marketing programs to drive opportunities and renewals.
Increase percentage of marketing engaged entities across opportunities and renewals.
Contribute to pipeline.
Education Requirements: Bachelor's degree or above in marketing.
At least 6 years relevant work experience in the industry.
Flexibility to work in multinational working/business environments.
Result-oriented, integrity, passionate.
What we offer you:
A range of benefits designed to help support your lifestyle and wellbeing
A multi-faceted job with a broad spectrum of responsibilities
An international work environment and a dedicated and innovative team
An extensive range of personal development opportunities
A work environment built on collaboration, flexibility and respect
Privacy Statement FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.
Sourcing Model Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.
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