III. DUTIES AND RESPONSIBILITIES:
1. Account Management:
o Manage Key Accounts: Build and maintain strong relationships with major customers, ensuring satisfaction and long-term partnerships.
o Understand Client Needs: Actively work with key accounts to understand their business requirements and tailor solutions to meet their needs.
o Sales Growth: Develop and implement strategies to increase sales and profitability within key accounts through upselling, cross-selling, and new product introductions.
o Contract Negotiation: Negotiate terms and agreements with key customers to maximize sales while ensuring mutual benefit.
2. Dealer Channel Management:
o Dealer Network Development: Build and maintain a robust dealer and distributor network to ensure broad market reach and product availability.
o Channel Strategy: Develop and implement channel strategies that align with company goals, ensuring proper distribution, competitive positioning, and maximum market penetration.
o Training & Support: Provide training, tools, and marketing support to dealers and distributors to improve sales performance and product knowledge.
o Performance Monitoring: Track and analyze dealer performance, ensuring targets and KPIs are met, and take corrective actions when needed.
o Dealer Relationship Management: Foster strong relationships with key dealers and partners to improve loyalty and retention.
3. Sales and Revenue Management:
o Forecasting and Reporting: Regularly report on sales activities, market trends, and account performance to senior management.
o Budget Management: Manage the sales budget for key accounts and the dealer network, ensuring cost-effective operations and return on investment.
o Market Intelligence: Monitor and analyze market trends, competitor activities, and customer feedback to adjust strategies and stay ahead of the competition.
4. Collaboration & Cross-Functional Coordination:
o Cross-Functional Collaboration: Work closely with marketing, logistics, customer service, and product teams to ensure smooth operations and the timely delivery of products to key accounts and dealers.
o Product Launches: Coordinate with internal teams for successful product launches,
providing dealers with necessary information, training, and support.
o Promotions & Marketing: Collaborate with the marketing team to design and implement promotional activities and campaigns aimed at driving sales through the dealer network.
5. Problem Solving & Conflict Resolution:
o Issue Resolution: Address and resolve customer and dealer concerns, complaints, and
issues promptly and professionally.
o Maintain Customer Satisfaction: Ensure high levels of customer satisfaction through
responsive communication and high-quality service.
6. Market Expansion & New Business Development:
o Business Development: Identify and pursue new opportunities within the dealer network and key accounts to drive growth.
o New Market Penetration: Help expand the company's reach into new regions or markets by developing relationships with potential dealers or strategic customers.
Qualifications:
? Education: Bachelor's degree in Business, Marketing, Sales, or a related field. An MBA is a plus.
? Experience:
o 5+ years of experience in sales, account management, or channel management.
o Experience managing key accounts and working with a network of dealers or
distributors.