Integrated Marketing Specialist

• Gather information on industry trends, competitors, and customer behavior and recommend corresponding opportunities and strategic decisions.• Develop and lead the execution integrated marketing campaigns across multiple channels (e.g., LED billboard, social media, website, collaterals).• Ensure consistency in messaging and branding across all marketing materials and platforms.• Coordinate with internal teams (e.g., content, social media, creatives, product, services) to ensure alignment with strategic goals.• Manage timelines, budgets, and resources for integrated marketing initiatives.• Prepare reports and presentations for senior management.• Monitor and evaluate the effectiveness of marketing strategies and campaigns.