Email Marketing Specialist
Work Setup: 100% Work from Home
Shift: US Shift
Job Overview
We are looking for a skilled and creative Email Marketing Specialist to join our team. In this role, you'll develop, execute, and optimize email marketing campaigns that align with our brand's overall marketing goals. The ideal candidate has a strong grasp of email marketing strategies, excellent content creation skills, and a solid understanding of data analysis to improve campaign performance.
Key Responsibilities
Campaign Development and Execution
Develop and execute email marketing strategies and campaigns that support brand marketing objectives.
Design email templates, write copy, and handle the setup and dispatch of email campaigns.
Content Creation
Create engaging email content, including subject lines, headlines, body copy, and calls-to-action that resonate with the target audience.
List Management and Segmentation
Segment email lists based on demographics, behavior, interests, and other criteria to allow for targeted and personalized campaigns.
Manage email lists by adding/removing subscribers, keeping email addresses updated, and ensuring compliance with anti-spam regulations.
Performance Monitoring and Optimization
Monitor and analyze email campaign performance using analytics tools; use data insights to improve future campaigns.
Conduct A/B testing on various email elements, such as subject lines, headlines, and calls-to-action to optimize engagement.
Collaboration and Compliance
Work closely with designers, marketing managers, and other team members to ensure campaigns align with brand messaging and marketing goals.
Stay informed on the latest email marketing trends, best practices, and compliance regulations, such as CAN-SPAM and GDPR.
Email Automation
Manage email automation workflows to ensure that subscribers receive targeted, timely content throughout their customer journey.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in email marketing, ideally within B2C or B2B environments.
Proven expertise in creating effective email campaigns and strategies.
Excellent written and verbal communication skills.
Strong knowledge of email marketing platforms and ability to create compelling content.
Familiarity with email marketing tools such as Mailchimp, Constant Contact, or HubSpot.
Experience with Klaviyo is a plus.
Understanding of A/B testing, email segmentation, and HTML/CSS for email design.
Analytical skills to interpret data and make informed decisions.
Knowledge of anti-spam laws, including CAN-SPAM and GDPR.
Creative, organized, and detail-oriented with the ability to meet deadlines.
Ability to collaborate effectively in a team and adapt to changes in the email marketing landscape.
A proactive approach to staying current with email marketing trends and best practices.