FILINVEST COMPANY: QUEST HOTEL AND CONFERENCE CENTER CEBU Job Summary:
The Director of Sales plans, formulates, implements, and manages the Sales Team of Quest Hotel & Conference Center Cebu in conjunction with Quest Hotels marketing policy. He/She ensures that all sales efforts provide optimum profit returns through the efficient operations of the Sales Department.
Responsibilities: Prepares the Sales & Marketing Plan.Ensures that budget revenues are met or surpassed.Implements action plans related to specific market areas as outlined in the marketing plan.Attends key travel functions (trade shows and promotional events) as may be directed by the General Manager.Strives to increase Quest property's share of each market through personal contacts.Supervises the activities of the Marketing Division to generate the targeted sales revenue.Plans sales calls and trips to key markets with sales personnel and reports to the General Manager on sales opportunities & recommends follow-up activities.Provides feedback to the General Manager on changing market conditions and trends, and competitors' current or future actions that affect the property's revenue targets.Manages and constantly evaluates sales accounts accordingly to the frequency of sales calls made and amount of business generated.Supports familiarization and/or site inspection trips to the property.Responds to inquiries within 48 hours of receipt of the inquiry.Monitors and supervises to ensure that sales calls, telephone solicitations, direct mail programs, and other sales & marketing campaigns are conducted on schedule.Develops and implements an organizational chart for the Sales & Marketing Department by determining the positions and the reporting relationships of these positions that would best achieve the goals set for the Department.Prepares, administers, and implements the Annual Marketing Department Budget in conjunction with the General Manager.Develops sales tools that are necessary to implement the Marketing Budget.Facilitates the P&L report for S&M.Works with the General Manager and the other Department Heads to coordinate functions that generate business with maximum profit potential.Weekly forecast to analyze business trends and occupancy fluctuations to come up with appropriate selling strategies to capture revenue goals.Analyzes and adjusts marketing plan on a continual basis to reflect market trends.Determines hotels' demand segments, sources of business for each, and balances market segments in accordance with supply/demand.Knows principal competition for each demand segment and length of stay and takes advantage of the hotel's relative strengths against each.Identifies major revenue opportunities: new businesses moving into the area, reorganization of major employers, special events, etc.Qualifications: Have a proven track record with a minimum of 5 years sales or related experience with progressive managerial responsibilities.Demonstrates in-depth sales & marketing techniques and financial principles.Effective ability to communicate orally or in written form with co-management, internal and external customers.Demonstrate the ability to anticipate and solve practical problems or resolve issues.Strong leadership skills.
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