Position Title: Digital Marketing SpecialistWork Set-up: Work from OfficeSalary Range: Php 90,000.00 to Php 120,000.00Schedule: Monday to Friday, 8am-5pm PST (11pm - 8am PHT)Our client specializes in providing remote staffing and outsourcing helping companies build dedicated teams to manage various business functions. They handle the entire recruitment, training, and operational m_anagement process for both office-based and home-based staff, ensuring businesses can scale efficiently and cost-effectively. By leveraging their services, companies can enhance productivity while reducing operational costs.JOB DESCRIPTION FOR A DIGITAL MARKETING SPECIALISTResponsibilities as a Digital Marketing Specialist: • Plan company's digital marketing strategy.• Completes diverse digital marketing projects such as web design, organic and paid ads campaigns, and on-page SEO.• Conduct keyword research and optimize product listings.• Analyze website data to improve user experience and conversions.• Creates and schedules email marketing campaigns.• Manage and optimize Amazon advertising campaigns.• Create A+ content and improve Amazon listings and company page.• Handles online presence and attends to different customer reviews and feedback (especially negative ones).• Collaborate with the sales and marketing team.• Perform other related tasks as required.Qualifications as a Digital Marketing Specialist: • Minimum 2 to 4 years of experience in e-commerce especially in Shopify and Amazon.• Strong analytical skills and ability to interpret data.• Knowledge of SEO best practices and keyword research.• Excellent project management and problem-solving skills.• Excellent time-management and organizational skills.• Understanding of digital marketing principles and trends.• Familiarity with web analytics tools like Google Analytics is a plus.KPIs of the Digital Marketing Specialist:1. Cost Per Click (CPC):? Maintain an efficient average cost for each click on PPC ads.2. Click-Through Rate (CTR):? Achieve a high ratio of users who click on ads to the total number of users who view the ads.3. Conversion Rate:? Increase the percentage of users who complete a desired action after clicking on an ad.4. Return on Ad Spend (ROAS):? Calculate and maximize the revenue generated for each dollar spent on advertising.5. Customer Acquisition Cost (CAC):? Minimize the cost to acquire a new customer through PPC campaigns.6. Keyword Performance:? Analyze and utilize keywords that drive the most traffic and conversions.7. SEO Metrics:? Monitor and improve organic search rankings and organic traffic growth.8. Email Marketing Performance:? Track and enhance open rates, click-through rates, and conversion rates for email campaigns.9. Amazon Advertising Metrics:? Measure and optimize sales and ROI from Amazon advertising campaigns.10. User Experience (UX) Metrics:? Analyze and improve metrics such as bounce rate, average session duration, and page load time to enhance website user experience.Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth.• Genuinely caring Leadership Team• Competitive salary package• Company-provided full set-up for desktop/laptop with a back-up internet• Free pre-employment Medical Assessment (T&C apply)• HMO on the first day of hire• 15 Vacation Leaves and 5 Sick Leaves • Annual Performance Reviews• Unlimited Employee Referral Incentives• Employee Loan Facilities• Social Clubs and Interest Workshops• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium PaysAbout Boomering:Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.Website: boomering.phCareer Portal: Facebook and LinkedIn: Boomering Inc.; Boomering Careers
