Digital Marketing Officer

Details of the offer

Duties and Responsibilities:  Develop and proposes ideas and produce material, campaigns and content that links a brand to target audience, applicable to Luzon Group dealership. Produce materials such as full videos, statis post, reels, voice overs, scripts and templates that are effective to campaigns to be implemented. (not limited to video materials)Coordinates with management and Luzon Group branches and other pertinent departments in relation to campaign/promotional materials development to maintain consistency between marketing campaigns and content published. Work with the marketing and other departments to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly. Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material. Measuring and monitoring company website and social traffic statistics. Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metriics.Reviewing and editing content for the company which will be published in the company's social media pages. Manages posting and scheduling of posts on all Luzon Group dealership pages. Responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure. Brainstorm and suggests newer ways and platforms to increase current customer segment and increase target market. Submission of budget proposal for proposed campaigns and other related budget requests (Ad boosting, page boosting, equipment request, etc.)Performs other adhoc duties as assigned by management. Qualifications;  A Bachelor' degree in Communications, English, Journalism, Literature, Marketing or other related fields. Experience as a content creator in prior roles creating strong and engaging content Understanding of SEO best practicesProficiency with content management systems and analytics software. Excellent writing, proofreading and communication skillsDetail oriented work style with good time management and organizational skillsKnowledge of various analytics platformsExcellent written and verbal communication skills as well as organizational skillsSkills to get into the details, proofread and edit content before publishingAbility to match up with fast paced work lifeProficiency with Microsoft Office suite, specially excel and powerpointAbility to work efficiently maintaining high quality and accuracyGoal oriented and customer orientedMulti-project management skills, adhering to timelines and performing under pressure to achieve the targetsAbility to attention to detail along with a creative mindDeveloped team working skills to collaborate with various departments and work in alignment with them Ability to maintain consistency in their content writingAbility to understand and cater to the needs of customers and discover the potential markets for the company. Excellent time management and planning skills to ensure meeting deadlinesHaving an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target marketAbility to communicate the message in simple and beautiful language which will attract audience Content creators should publish new content periodically at a steady pace.


Nominal Salary: To be agreed

Source: Grabsjobs_Co

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