ABOUT THE JOB
The Digital Marketing Officer: is assigned to help plan and implement the company's marketing and advertising activities in digital platforms. He/ She is tasked to work on improving corporate brand awareness, promotion of company products and services, and increasing client engagement through innovative methods using the online channels.
Being directly under the regional digital marketing lead, he/she will be exposed and is expected to understand the brands solutions and the marketing strategy to help in its implementation. He/ she should be capable of understanding relevant data in order to pivot accordingly and maintain good results for campaigns that are being activated.
QUALIFICATIONS:BS degree in Marketing, Digital media or relevant ?eldProven work experience as a Marketing Associate, Marketing Assistant or similar role in Digital Marketing Media SpecialistKnowledge of CRM tools and other productivity toolsStrong verbal and written communication skillsProven work experience as a Marketing Associate, Marketing AssistantTeam player, can handle multiple deadlines and tasks, can perform under tight deadlinesKnowledge of marketing digital tools and techniquesHas experience with SEO/SEM campaignsSolid computer skills, including MS Excel, Google Analytics and Google AdwordsStrong analytical skills with a goal-oriented attitudeAn ability to multitask and perform under tight deadlinesHas basic copywriting skillsHas basic knowledge and experience of Photoshop or other media editing softwareFamiliarity with web design (HTML, CSS) and content management systems (Wordpress/ Joomla)RESPONSIBILITIESSupport Marketing Initiatives in Digital Platforms by providing different tools and platforms and assisting on actual usageAssists the Regional Digital Marketing Lead in maintaining and regularly updating online platforms to promote corporate brand and product awareness digitally- speci?c to the territory assignedManages Digital Engagements and Communication with Customers via Digital Platforms- speci?c to the territory assignedDevelop, Implement, and monitor campaign budgets with Regional Digital Marketing Lead -SEM, Boosting Efforts - speci?c to the territory assignedEngages with different suppliers to improve our digital presence with tools and additional services - speci?c to the territory assignedCreate reports on marketing metrics, like engagement rates - speci?c to the territory assignedKeep organized records of marketing metrics and results of past campaignsAssist in cross department initiatives involving digital tools and platformsWork with the team to brainstorm new and innovative growth strategies.Assists in copywriting and proofreading content from Trade & Channel CounterpartsIdenti?es key topics and creates original content with guidance from CMO for the company in relation to the needs of the planned campaign/ target marketAssists in creation of assets with the entire digital team, with focus on territory assignedAssist in ideation and actual implementation of eventsAssist other marketing staff for their initiatives and or events upon requestAssist in handling CRM activities- mainly leads upload and campaign creationPI********