Digital Marketing Manager

Responsibilities:• SEO & Keywords: Implementing initial SEO strategies and developing keyword associations for better searchability.• Google Maps: Updating and completing business location on Google Maps.• Media Buying & Ads: Launching media buying and display ads, and testing campaigns for effectiveness.• Google Analytics: Reviewing and interpreting Google Analytics for searchability insights.• KOL & UGC: Identifying Key Opinion Leaders (KOLs) and user-generated content for engagement.• Local Channels: Exploring local platforms for outreach.• Competitor Analysis: Monitoring and reporting on competitor strategies.• Campaign Performance: Establishing a system to evaluate campaign effectiveness.• Digital Communication: Enhancing understanding of online communications and static company pages.• Content Strategy: Developing a content calendar and system for weekly optimization, with content buckets for central and local social media pages.• Website Management: Regularly managing and updating the website, and analyzing/recommending content updates.• Social Media Management: Daily management of social media content and creating weekly content plans.• Lead Generation: Generating leads through media buying based on social media algorithms and managing landing pages for better conversion.• Analytics & Tracking: Setting up a tracking and monitoring system to report on analytics, ultimately increasing digital reach and leads. Qualifications:• Graduate of any 4- year Marketing, Advertising, Communications or any similar.• At least 3-5 years work experience in any field of Marketing (Market research, Brand, Advertising and PR, Promotion, Sales, Retailing, Digital Marketing). • Strong and confident communicator, great interpersonal skills, team player• Willing to do field works/branch visits if needed• Candidates must be willing to work on-site at North Edsa, Quezon City