Join TouchBio Australia as a Digital Marketing Manager/Specialist step into a world of innovation and impact!
About Us:
TouchBio Australia pioneers the development, manufacturing, and importation of medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions, designed to revolutionise health practices while prioritising safety and environmental sustainability.
We Offer: A competitive base salary with health insurance benefits.Additional leave to support work-life balance.Company Christmas gift and engaging company events.Potential for pay raises reflecting your impact/performances.Convenient transportation service.Opportunities for career growth and advancement within a pioneering company. Key Responsibilities include: Social Media Management: Oversee the brand's social media accounts, crafting and scheduling engaging content.Manage influencer partnerships to amplify brand presence and reach audiences.Analyse social media metrics to guide content strategy and engagement efforts. PPC Advertisements: Create and optimize pay-per-click (PPC) advertising campaigns across Google and various social media platforms.Manage budgets and bids for PPC campaigns to ensure efficient ad spend.Monitor and report on campaign performance, adjusting strategies as needed. SEO and Digital PR: Implement SEO strategies to improve organic search rankings and visibility.Conduct on-page and off-page optimization, including keyword research and link-building.Collaborate with other teams to create digital PR initiatives that enhance brand reputation.Develop and implement contents, blog, articles for websites and digital platforms. Marketplace Management: Manage product listings and promotional strategies on e-commerce platforms like TouchBio website, Amazon and eBay.Identify and leverage new marketplace opportunities to increase sales and brand exposure.Collaborate with supply chain and logistics team to ensure smooth marketplace operation. Lead Generation: Develop and execute digital strategies for lead generation through digital channels like landing page, email marketing, forms.Utilise platforms such as Hubspot ,Mailchimp or ClickSend for campaign automation and tracking.Analyse lead generation data to refine tactics and improve return on investment (ROI). Requirements: Bachelor's degree in marketing, Communications, or a related field.Proven experience in digital marketing, with a focus on PPC, SEO, and social media management.Experience with e-commerce marketplace management and digital lead generation.Proficiency in Google AdWords, Google Analytics, and other PPC platformsStrong understanding of SEO principles and experience with SEO tools (e.g., SEMrush, Moz, Ahrefs).Experience with social media management and analytics tools.Familiarity with email marketing platforms (e.g., HubSpot, Mailchimp) and automation softwareAbility to analyze data and metrics to make data-driven decisionsAbility to produce engaging content for various digital platforms.Excellent written and verbal communication skills.Proficiency in English is mandatory, and additional language skills may be advantageous depending on the geographic focus of the marketing efforts