Job Description This is a remote position.
Work Schedule: Monday to Friday, 9am - 6pm Melbourne(7:00 AM - 4:00 PM Manila Time) (flexible within client's business hours) Role Overview: We are seeking a dynamic and results-driven Marketing Manager to join our dental business team. This pivotal role is designed for a professional who can develop, coordinate, and execute a comprehensive marketing strategy aimed at increasing new patient numbers and attracting more cosmetic dental patients. The Marketing Manager will work closely with our marketing assistant to implement multi- channel marketing initiatives that drive revenue and enhance our brand presence. Key Responsibilities: 1. Develop Marketing Strategy: - Craft and implement a robust marketing strategy that aligns with business goals. - Focus on increasing new patient numbers and attracting cosmetic dental patients. 2. Coordinate and Execute Marketing Plans: - Oversee the execution of marketing strategies and plans. - Work closely with the marketing assistant to ensure seamless implementation of campaigns. 3. Multi-Channel Marketing: - Utilize various marketing channels (digital, social media, print, etc.) to reach target audiences. - Ensure brand consistency across all channels. 4. Drive Revenue Growth: - Create and execute compelling marketing campaigns that lead to increased patient numbers. - Analyze campaign performance and adjust strategies to maximize results. 5. Project Coordination: - Manage marketing projects from inception to completion. - Develop and maintain a calendar of marketing events and ensure timely execution. 6. Automated Marketing Campaigns: - Design and implement automated marketing and nurturing campaigns. Using software such as podium. - Use CRM tools and marketing automation platforms to streamline processes. 7. Performance Metrics: - Set and monitor clear KPIs for marketing initiatives. - Focus on metrics related to new patient acquisition and cosmetic dental services uptake. 8. Branding: - Enhance brand awareness and reputation through strategic branding efforts. - Ensure all marketing materials reflect the brand's identity and values. 9. Collaboration: - Work collaboratively with other departments to ensure cohesive marketing efforts. - Engage with external partners and agencies as needed. Create accountability and expectation dealing with our external SEO, google ads partners. Ideal Candidate: - Proven experience in multi-channel marketing and branding. - Strong track record of driving marketing results and achieving revenue goals. - Excellent project management skills with the ability to manage multiple initiatives simultaneously. - Proficiency in marketing automation tools and CRM systems. - Creative and strategic thinker with the ability to innovate and improve marketing efforts. - Excellent communication and interpersonal skills. Key Performance Indicators (KPIs): - Increase in new patient numbers. - Growth in cosmetic dental patient segment. - Successful execution of the marketing event calendar. - Effective implementation of automated marketing campaigns. - Achievement of revenue targets related to marketing activities. Join our team and play a crucial role in transforming our marketing efforts to drive significant business growth and patient engagement. If you are passionate about marketing and have a proven ability to deliver results, we would love to hear from you. Independent Contractor Perks Permanent work from home Immediate hiring Steady freelance job