Digital Analytics Manager

In this role, you will champion consumer-centricity, lead in "humanizing" or building stronger & more meaningful brand-human connections, and partner with key stakeholders in driving insights into action and enabling market dynamics and consumer/shopper-grounded decisions that deliver superior business results.
Here you can have a real impact as you will provide actionable insights, answer critical business questions, and unearth new growth opportunities through the use of advanced statistical and predictive modeling techniques.
How you will contribute Provide data collation, story-telling and action-oriented recommendations. Be responsible for the stewardship, governance and continued growth of the Demand Spaces data foundation. Create and maintain intuitive, engaging dashboards (Excel, Tableau or other). Understand the consumer landscape through analysis of the consumer and market dynamics, the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people and channel trends. What you will bring A desire to drive your future and accelerate your career with experience and knowledge in:
Strong marketing analytics and research skills and experience Advanced data integration and visualization skills Knowledge and application of forecasting methodologies What you need to know about this position: In this role, you will champion consumer-centricity, lead in "humanizing" or building stronger & more meaningful brand-human connections and partner with key stakeholders in driving insights into action and enabling market dynamics and consumer/shopper-grounded decisions that deliver superior business results.
What extra ingredients you will bring: A desire to drive your future and accelerate your career with experience and knowledge in:
Consumer-centric, seasoned Insights and Analytics professional, with a passion for driving the business Experience in Insights and in Business Areas (Marketing, Innovation, Communication, Media, Trade, Sales) Experience working directly with Marketing teams and designing, executing, and analyzing primary & secondary data sources High proficiency in base business tools (Excel/Powerpoint/Nielsen Answers Desktop), with experience in data modeling with visualization tools (Tableau) Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities Strong collaborator: Interested and motivated by working with others Work rights The opportunity is available to applicants in any of the following categories.
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