Location: Remote, Asia About the Hiring Company: We are a leading content provider to the iGaming Industry, offering a multi-product portfolio that is innovative, regulated and mobile-focused. Our passion for premium entertainment is unrivaled. We strive to create the most engaging and evocative experience for all our customers across a range of products, including slots, live casino and bingo.
Job Responsibilities: Define and communicate the local market strategy, offer and product for Vietnamese, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics as required.Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand.Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in Vietnam.Recruit, train and mentor the best talent for Vietnam market.Formulate and implement operational & tactical plans with global teams, ensuring robust financial control systems, and that the operating objectives and standards of performance are understood and owned by all who work in the team.Closely monitor the operating and financial results against plans/budgets and optimize accordingly.Work with the Business Intelligence team to ensure player behaviors and any unique market insights are understood and direct optimization of strategy and tactical plans.Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield.Directly manage all above-the-line marketing activity and the commercial and contractual relationship with local marketing Media, PR & Creative agencies. Additionally, represent the company in the region to major customers, partners and professional associations.Provide leadership and direction to cross-functional teams while working with other Country Directors and cross departments to capture and optimize synergies.Manage annual budget planning, quarterly performance reviews and revenue and EBIT forecasting.Establish additional market-led operational processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial start-up and agile approach and spirit.The Successful Candidate: 5+ years of experience in iGamingExperience with producing and delivering advertising and promotional marketing campaigns alongside managing performance & response driven acquisition activities.Fluent in English and VietnameseA dedicated and strong leader, capable of performing within a matrix structure, with a result-orientated attitude, good organizational awareness and ability to influence key stakeholders.Solid relevant iGaming network in VietnamProven experience managing budgets.A dedicated and strong leader, capable of performing within a matrix structure, with a result-orientated attitude, good organizational awareness and ability to influence key stakeholders.Driven, energetic and entrepreneurial with a positive attitude towards quick and continuous changes in a rapidly changing environment.Sales and business growth experience within a B2B online businessA proven creative thinker with experience in the delivery of new product concepts, creating a market-leading brand positioning & proposition.Strong knowledge of online gaming industry, specifically within the online Casino product categoryApproachable team player with a collaborative mindset.Experience living in other countries.A clear focus on sales and business growthExcellent attention to detail with an ability to take each task through to completion.Analytical self-starter with strong Excel skills.Strong experience in marketing and/or territory management roles with proven experience managing external creative advertising, PR and media agencies along with internal central service departments.Proven commercial acumen and experience managing budgets.Start-up experience and cultureInterested? If the position has caught your attention and you wish to apply, please upload your CV along with your contact info.
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