Overview:
The Content Marketing Specialist is responsible for developing and implementing content strategies to drive engagement, brand awareness, and lead generation. This role involves creating various types of content such as blog posts, articles, videos, infographics, social media posts, and more, tailored to the target audience and aligned with the overall marketing goals of the organization. The Content Marketing Specialist collaborates closely with cross-functional teams including marketing, design, sales, and product development to ensure consistency in messaging and brand voice across all channels. Job Description: -Strategic Planning: ?Design content strategies and messaging frameworks tailored for different touchpoints in the customer journey. Focus on audience segmentation, defining the ideal client persona, and gauging customer readiness. -Market Research: ?Undertake in-depth market research to continually refine and inform the overarching content strategy. -Trend Analysis: ?Remain attuned to market trends and incorporate emerging content strategies to keep our brand at the forefront. -SEO and Analytics: ?Leverage insights from tools such as Google Analytics, SEMRush, and Google Trends. Prioritize SEO in content creation, ensuring alignment with best practices. -Content Development: ?Craft a wide range of content from blogs, social media posts, and landing pages to lead magnets, email content, scripts for videos, interviews, whitepapers, and case studies. Work closely with our in-house design team to enhance content visually. -Social Media Strategy:? Design and execute a holistic social media strategy that seamlessly integrates with the broader content strategy.
-Hubspot is a must
-Assist with Content and Podcast
Requirements
-4 years relevant experience in a similar role. -Deep understanding of On-page SEO. -Strong organizational and project management skills. -Excellent critical thinking and problem-solving. -Superior communication skills.
-Proficiency in these tools: Market Research & SEO: Google Marketing Platform: Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager, Google Search Console SEMRush, Ahrefs, Moz Pro CRM and Marketing Automation: HubSpot Content Creation & AI Copywriting: ChatGPT Project Management: Asana, Basecamp Collaboration & Communication: Microsoft Teams, Zoom, Slack Meta for Business: Facebook Pages, Sprout Social, Publer, Hootsuite, Buffer, Social Bee, Later Email Marketing Tools: Mailchimp, Constant Contact, SendinBlue, GetResponse, Active Campaign, SendGrid Office Tools: Microsoft Office: Excel, PowerPoint, Word
Benefits
-Permanent Work-from-home setup -Company-provided equipment -Secondary WiFi Modem -21 Leave Credits -100% conversion of UNUSED leave credits -HMO on Day 1 -13th Month Pay -Grab Voucher every month -Birthday Gift -Loyalty Gift -Christmas Gift -Work-Life Balance -Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.
