Campaign Marketing Specialist I-2

Campaign Marketing Specialist I-2
Company:

Reed Elsevier Shared Services (Philippines) Inc Company



Job Function:

Marketing

Details of the offer

Accountabilities: Execute, track and measure performance of email marketing campaigns based on established best practices, company standards, internal criteria, and overall branding objectives. Create and setup campaign related material such as emails, landing pages, images, or graphics, forms, and related digital assets within the company's preferred marketing automation tool. Create integrated marketing campaigns using available Eloqua apps. Examples include BrightTalk, On24 and LinkedIn apps. Setup marketing webinars using third party platform and provide post-webinar reporting. Setup lead capture automation for marketing events using at Event's technology. Proofread, copy write and control the quality of assets inside email campaigns.  Measure and analyze campaign performance with the goal of communicating accurate results and actionable insights to marketing decision makers and relevant parties. Develop and use effective reporting tools or methods to ensure effective communication of performance, insights, and recommendations for marketing decision makers. Help represent the marketing department in cross functional team meetings to present accurate, in-depth, and comprehensive information. Help develop nurture campaigns and actively engage in the creation of similar marketing techniques in coordination with Marketing decision makers. Resize images for use on web properties, emails, and landing pages Perform all tasks and functions defined in separate Job Description documents relating to this program or service. Perform all tasks, projects and activities that are mutually accepted by both RESSPI and LexisNexis Risk Solutions Business Services Marketing as critical to the program's success in Manila or are essential to the professional development of employees under this service Demonstrate adherence to company policies and procedures by consistently complying with the letter and spirit of LNRSBSM's Operating Principles described in section 3.6 of this document. Qualifications: 4-year college degree, preferably in Communications, Marketing or Business 1-2 years' experience in a Marketing environment 1-2 years' experience in email marketing using Eloqua or other email marketing tools/platforms Knowledge of and ability to code/develop emails using HTML, Java, etc. Strong oral and written communication skills Strong proofreading and editing skills with the ability to think critically about the content Ability to prioritize and deliver with high-impact results. Good to advanced knowledge of Microsoft Office Experience with Eloqua Profiler and Engage is a big plus Eloqua certification is , An equivalent automation platform could suffice B2B Marketing experience preferred Experience developing or implementing nurturing and scoring programs preferred LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: , or please contact ******** .
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Source: Grabsjobs_Co

Job Function:

Requirements

Campaign Marketing Specialist I-2
Company:

Reed Elsevier Shared Services (Philippines) Inc Company



Job Function:

Marketing

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