-PLEASE ATTACH YOUR CV/RESUME- Qualifications:
Graduate of any Communications, Journalism, Marketing or other related courses
At least 2 - 4 years of immersive experience in marketing techniques and principles as well as market research
Knowledge of social media trends and web analytics with a sharp business acumen
Knowledge and some experience in content management systems like Wordpress and Adobe Software
Strong relationship-building and communication skills
Exceptional writing and composition skills in various written formats (narrative, short form, interviews, scriptwriting, etc.)
Excellent command of the English Language (both written and verbal)
Ability to work around new software and processes is an advantage
Responsibilities:
Create original content that is consistent with the school's branding guidelines for various communications channels such as:
Social Media
Website and other online platforms
Internal Documents and Templates
Newsletters
Contribute to the execution of the Branding and Communications Marketing Plan
Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.)
Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand
Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
Attend and participate in various activities or events, both internal and external, to increase brand awareness.
Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations
Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements
Define key messages and brand voice for advertisements and marketing collaterals
Monitor current industry trends and turn them into persuasive copy concepts
Ensure that all content in the website is aligned with brand standards via branding guides to ensure a cohesive and strong market presence
Qualifications
Bachelor's Degree
Skills Required
Communication Skills