RESPONSIBILITIES: Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectivesSet and execute brand planning calendars, ensuring timely completion of all deliverablesCoordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise ManagementDirect resources effectively to support brand objectives and initiativesEstablish and achieve sales, profitability, and cost control budgets and targets for the brandAnalyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovationDevelop and maintain brand image and customer experience across all online and offline touchpointsEnsure consistent brand look and feel to enhance customer engagement and loyaltyLead developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertisingEstablish relationships with key influencers, fan communities, and target market groupsAnalyze market trends, customer behavior, and category performance to make informed recommendations and decisionsProvide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activitiesImplement expansion strategies to drive brand growth and market penetration QUALIFICATIONS: Bachelors degree in Marketing, Business Administration, or related field. Masters degree preferred.Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industryProven track record of developing and executing successful brand strategies that drive business growthStrong understanding of market research, consumer behavior, and competitive analysisExcellent communication, interpersonal, and leadership skills.Creative thinker with a passion for fashion and a keen eye for design.Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.This is purely work on site SALARY: 60,000