Brand Activation Manager About

About the Role
A Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages the execution of agreed plans to drive business growth consistent with the international marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally leading local sales teams to deliver in-store excellence and drive business growth.

In this role, you are expected to:
• Master onsite consumer journey - identifying key consumer touchpoints to drive more purchase
• Assist with the daily store performance management & tracking (GMV sales, Traffic, ATP check, content score, store rating)
• Manage product page & optimization – search rank, mobile-ready content, price check, keyword, and attributes tagging
• Facilitate Promo and Campaign Execution Excellence – promo enrollment and activation, onsite placement audit
• Manage store reviews and customer service escalation
• Manage Tools Adoption & AB Testing - Voucher, Free Shipping, Feed, SIS, Flexi Combo
• Create Business reports including daily sales and store performance tracker and campaign