Job Description
Managing the firm's website; optimising both layout and content for UX and lead conversion purposes, keeping page up-to-dateLead magnet strategies for home page, relevant web pages.Overseeing & implementing website maintenance, updates for Wordpress (WooCommerce) & Zapier (can be learned, optional).Utilizing Google Analytics reports to gain insight on website traffic patterns and engagement trends to continue to optimise our website structure and content.Crafting web content (copywriting, editorial skills - keywords, phrases for targeted digital campaigns with our key audiences firmly in mind.Designing website image assets to a high quality in accordance with the brand guidelines.Audit of the firm's website; improvements per website area.Marketing trends, campaigns or activity.Creating on brand ClickFunnels landing pages and funnels for lead conversion.Optimising and creation of sequences and funnels that convert leads and grow existing database.Ensuring consistent branding across all digital campaigns including website, SEO, video content and blog content and acting as a brand ambassador for the firmManage the company's SEO strategy - constantly check search terms, rankings and analytics to monitor performance - make & implement recommendations for improvement.Monitor the algorithms set by the search engines to keep up to date with changes.Ability to work to and track agreed digital KPI's.Measure performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics.Regular reporting and analytics of data to monitor, plan and improve digital marketing activity across website and ClickFunnels channels and campaigns with a view of driving user engagement and lead generation.The maintenance and optimisation of the company website include layout, user experience, SEO, keyword implementation including adding and updating content and identifying and implementing site enhancements.Acquire insight in online marketing trends and keep strategies up-to-date.QualificationsProfessional/Business level of English2+ years digital marketing experienceBSc/BA in marketing or relevant fieldExperience of managing a WordPress ecommerce (WooCommerce) website is required with ElementorexperienceExperience of working with ZapierAdvanced Google Analytics experienceProven track record of delivering and managing multi-channel marketing campaignsGood working of Adobe Creative Suite or CanvaFunnel creation experience within ClickFunnelsAdditional InformationLocation: Homebased
Working schedule : Monday to Friday (Nightshift)
Must have a good internet connection at home with at least 20MBPS