Web Development And Crm Manager

JOB SUMMARY: The Web Development Manager is in charge of the development, execution, and continuous improvement of multi-channel customer engagement initiatives, as well as the creation of programs, roadmaps, and customer relationship strategies.
He/She also manages the technical infrastructure for fulfilling web services through a full-service website, apps, online software and other digital customer platforms.
He/she understands how to use consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing programs through multiple communication channels with the goal of increasing customer engagement, buyer confidence, loyalty and lifetime value to the business.
DUTIES AND RESPONSIBILITIES: Website Development and Management
Plan, implement, manage, monitor and upgrade all of the organization's digital customer touchpoints especially websites and CEEs
Marketing CRM Management Drive CRM initiatives, implement effective customer engagement strategies and oversee execution of campaigns across all platforms
Customer Data Management Manage, maintain and improve data management and accuracy while analyzing and interpreting these data to inform business development and campaigns
Requirements: Bachelor's degree in Computer Science, Information Technology, or related field. Proven experience in CRM implementation and management, preferably with Salesforce or similar CRM platforms. Strong proficiency in web development technologies such as HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Drupal). Experience managing web development projects from conception to completion, including budgeting and timeline management. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Strong analytical and problem-solving skills, with a keen eye for detail. #J-18808-Ljbffr