Visual Merchandiser

Visual Merchandisers present, arrange and display items in stores and shop windows, that is, in crucial places where customers get to see, pick and buy products. The role came about back in the 19th century, but has grown only recently, becoming essential in the fashion industry.Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers