Urgent | Marketing Automation Senior Associate (Netherlands) | Taguig

Your key responsibilities
Tactical execution of Marketing Automation campaigns with varying complexities and sizes
Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
Support process improvements and educate users on campaign best practices
Standardization and documentation of technical processes using our internal systems
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY
Work towards organizational objectives along with stakeholders project
Skills and attributes for success
Analytical thinking
Data-Driven Decision Making
Audience Segmentations and targeting
Stakeholder management
Troubleshooting
Familiarity with Agile planning and Agile project management skills
To qualify for the role, you must have
Any university degree or college diploma in Digital Marketing or a related field.
Understanding of Digital Marketing eco-system and marketing automation
Experience in Marketing Automation campaign configuration
Min. 5 years of experience, and min. 3 years with Marketo
Ability to translate business needs into technical solutions in MA platform.
Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.