Urgent

Job Responsibilities: Support all aspects of demand generation strategy for execution including webinars, email campaigns, content marketing, events, digital marketing and advertising, sales enablement, social media, and PR. Maintain up-to-date knowledge of demand generation trends, best practices, and technologies to identify new advertising and demand generation opportunities. Evaluate insights and recommendations to continuously improve program effectiveness, brainstorm and implement creative, innovative, marketing initiatives. Assist in developing the marketing strategy Understand key markets to target, conduct market research and intelligence, and define market segmentation and buyer personas. Monitor changes to the competitive landscape at a macro-level, adjusting where required positioning and messaging. Help the marketing team position the product offering to ensure consistent and differentiated messages that map to buyer need, personas and influencers along a client lifecycle. Qualifications: Bachelors degree or equivalent experience required.Minimum 4-6 years of marketing experience.Experience using Microsoft Office Suite (Word, Excel, PowerPoint) required.Experience using and creating reports from customer relationship management tools required (Salesforce a plus).Familiarity with digital advertising platforms required (AdWords, AdRoll, LinkedIn a plus)Experience using project management or productivity tools preferred (Asana a plus).Experience marketing to, working with, or working in associations preferred.