Urgent

DUTIES AND RESPONSIBILITIES: Develop and execute both short and long-term awareness and trial generation plans - particularly heavy on digital and on-ground activation.Contribute to the development of brand strategy/brand architecture/brand guidelines.Lead branding and 5Ps strategies for new categoriesDesign a holistic consumer experience for the company's brands (capturing all stages of the marketing funnel - awareness, interest, purchase, and loyalty) and execute with precision and proper tracking.Lead specific innovation projects - from initial concept to launch, including financials. EDUCATIONAL REQUIREMENT: Bachelors degree in marketing or business-related courses. MBA preferred but not required. EXPERIENCE, SKILLS COMPETENCIES REQUIRED: At least two years experience in a brand marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups) with good experience in startup and innovation development and brand building/activation. Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles Must also be adept in project management, brand planning, and performance tracking. Must be able to work well with other partners - agencies, sales teams, suppliers, and other stakeholders. Strong FMCG marketing fundamentals, Consumer insights, and consumer experience-driven must drive decision-making and judgment.Creative and digital in nature in digital marketing