Trade Marketing Supervisor

The Trade Marketing Supervisor is responsible for developing and executing trade marketing strategies to maximize brand visibility and sales in retail environments. This role involves collaborating with sales, marketing, and merchandising teams to enhance product placement, drive promotions, and ensure effective communication of brand values.

? Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
? Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
? Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
? Finds the promotional regions' strong and weak points and suggests improvements to
performance
? Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
? Ensures the promotion and advertising are carried out according to customer potentials and
needs
? Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
? Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
? Gather customer and market insights to inform outreach strategies,

? Customer attrition rate low and retention rate high
? Sales Revenue (target vs. achieve)
? Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
? Average order value (AOV)
? Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.