Job Title: Trade Marketing Manager - Consumer Goods
Reports To: Marketing Director
Location: Remote
Job Summary: We are seeking a dynamic and results-oriented Trade Marketing Manager with expertise in international markets, event management, and strategic partnerships. This role will drive global trade marketing initiatives, create impactful in-market campaigns, and build strategic partnerships to strengthen brand presence and achieve commercial objectives across diverse regions.
Key Responsibilities: Trade Marketing Strategy & Execution Develop and implement comprehensive trade marketing plans tailored to international markets, aligning with brand strategies and regional goals.Coordinate cross-functional teams to deliver effective in-store and digital activations, promotions, and product launches.Monitor and analyze the performance of trade marketing activities to optimize strategies and increase brand visibility.Event Planning & Execution Plan, manage, and execute global and regional trade shows, industry events, and brand showcases to drive awareness, engagement, and growth.Collaborate with internal and external stakeholders to ensure all events align with brand objectives, standards, and deliver measurable outcomes. Manage event budgets, logistics, and post-event analyses to continuously improve event ROI.Partnership Development Identify and build strategic partnerships with key industry players, distributors, and retailers in international markets to expand brand reach and market penetration. Develop joint marketing initiatives and exclusive collaborations that enhance brand credibility and foster strong relationships with partners.Track and report on the success of partnerships, adjusting strategies to maximize mutual value.Market Research & Competitive Analysis Conduct regular market research to understand regional trends, competitive landscapes, and consumer behaviors. Use insights to adapt trade marketing strategies, ensuring relevance and competitiveness in each market.Budget Management Manage the trade marketing budget for international markets, ensuring optimal allocation of resources for maximum impact. Oversee all financial aspects of trade marketing activities, including forecasting, tracking, and ROI analysis. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience (5+ years) in trade marketing, with a focus on international markets.Demonstrated expertise in event planning, partnership management, and in-store/digital activation.Strong project management and communication skills, with the ability to coordinate multiple initiatives across regions.Analytical mindset with proficiency in using data to drive decisions and measure success.Ability to work cross-functionally and manage relationships with diverse stakeholders. Preferred Attributes: Experience in Consumer goods or pet foodsHigh adaptability to dynamic international markets and cultural awareness.Fluency in multiple languages is a plus, enhancing communication across different regions.For quick processing of your application, please apply to this link: https://addictionfoods.peopleforce.io/careers/v/90605-trade-marketing-manager