DUTIES AND RESPONSIBILITIES
? Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
? Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
? Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
? Finds the promotional regions' strong and weak points and suggests improvements to
performance
? Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
? Ensures the promotion and advertising are carried out according to customer potentials and
needs
? Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
? Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
? Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
KEY RESULTS REQUIRED
? Customer attrition rate low and retention rate high
? Sales Revenue (target vs. achieve)
? Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
? Average order value (AOV)
? Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.
QUALIFICATIONS
EDUCATION AND TRAININGS
? Bachelor's degree in Marketing, Business Administration, or any related field
? At least 5 years' experience in Trade Marketing
? Proven success in designing interactive applications and networking platforms
SKILLS AND COMPETENCIES
? Must have strong communication & interpersonal skills
? Must have strong analytical skills and comfortable dealing with numerical data
? Creative thinker and proactive problem solver
? Strong project management, multitasking, and decision-making skills
? Excellent understanding of subscriptions marketing including retention, acquisition, in life
marketing
? Business savvy with strong analytical skills
? Solid customer-service attitude
WORK SCHEDULE: Monday - thursday (8am-6pm), Friday (8am-5pm)
*L-7/17/24
