Retail Promotions COS/FOS (Lead) JOB PURPOSE The RPU Lead will play a key role in the following:
Strategic Profiling: Ensures monitoring of competitor activity and escalation is done to internal stakeholders, market scanning and activity proposal to counter or initiate offers for B2B, Consolidation of Pre and Post Promo Evaluations, before and after each activity to translate into more effective activations.In-store Promotions and In-Store Excellence: Ensures On-time and Complete execution of all programs/activities on assigned channels following the required Look of Success and hitting the Measure of Success set per activity.Main Responsibilities / Tasks Leads the trade marketing activities for our generic, branded medicines and non-pharma items in the assigned Channel.Provides insights on the channel assigned, process it through data and analytics.Help develop and implement data-based and consistent annual trade marketing plans by channel, to build and grow our categories while taking into consideration seasonality impacts and market peculiarities.Provide key factors, issues, and opportunities and work with Marketing and Portfolio to creatively help in growing the business.Lead the trade promotions/loyalty programs to drive depth & breadth of distribution.Ensures a healthy assortment of channels assigned and ensures optimal distribution.Stay current on competitive activities and monitor retail pricing activities.Develop and maintain tools to help the operations team.Monitor trade marketing budgets (usage, cost to sales, and ROPS) in assigned Channel.Detailed Responsibilities / Tasks Communicate clear instructions to team members.Help translate shopper trends.Defines/adapts the strategic shopper/region targets.Executes the annual promotional plan that is tailor-fitted to channel and customer-specific programs and further develops business-building promotions.Interacts with various levels in a customer organization to discuss opportunities and resolve issues.Attends and actively participates in sales meetings.Executes a comprehensive and efficient assortment analysis – as aligned with Operations and Portfolio.Provides feedback and participates in the development of new product offers; collaborates to track the performance of product offerings.Shares best practices and constantly escalates any high-level opportunities or gaps in a timely manner to key stakeholders.Aligns internal and external factors (aligned with Operations activity reports).Understand the financial scorecard and how it is influenced by the RPU Lead role.Become a stand-in for any team members who are not present.
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