The client is building a new Centre of Execution (COEx) in Manila and urgently needs IT Support Analyst.
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**CLIENT**
Our client is a leading global digital marketing agency.
**JOB DESCRIPTION**
- Focuses on improving the customer experience and sales by developing a deep understanding of customer behavior across client's commerce experiences through analytics.
- Integrate disparate data sources that capture performance of online and offline media
- Create measurement frameworks, dashboards and reports.
- Establish new and evaluate existing KPIs and benchmarks based on client goals, customer trends.
- Detect root causes of changes in metrics and effectively communicate these insights.
- Provide analysis to optimize website, channel performance and customer segmentation.
- Support in designing segmentation and tracking studies.
- Collaborate with media team to build activation audiences for campaigns.
- Execute holistic A/B testing plans in the shopping journey with reporting and recommendations.
- Develop an understanding and/or have knowledge of SEO best practices and its impact on metrics.
- Implement tagging strategy for tracking customer behavior across online experiences.
- Work with technology team to implement analytics based on requirements.
- Assist in eCommerce investment decisions by evaluating and forecasting digital behavior
- Scope the impact of strategic initiatives as an input into eCommerce roadmap
- Manage quality assurance testing related to tracking and analytics.
- Stay up-to-date on trends, explore new analytics tools to improve reporting.
**JOB QUALIFICATION**
- Bachelor's degree required (major in Business, Economics/Finance, Engineering, Statistics, Computer Science, Mathematics).
- Strong analytical skills with solid foundation in statistical techniques.
- 1+years' experiencein developing and managing eCommerce measurement strategy, data strategy, and reporting.
- Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports).
- Web Analytics (SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus.
- Advanced Excel and PowerPoint skills required.
- Experience with Business Intelligence & reporting tools such as Power BI, Tableau, Qlik.
- Understanding of data management, forecasting, optimization, predictive modeling.
- Resourceful, collaborative and a creative solution-seeker.
**ACTIVE DATES**
Urgent hiring!