Strategic Marketing Specialist

Research / Business Intelligence Conducts research, & analysis i.e. surveys, comp scan, buyers' data analytics, market profiling, city economic profile and other insight-derivation and benchmarking activities to form part of due diligence check prior to the crafting of marketing comms requirements Prepares and presents reports and recommendations that will be used as basis for marketing strategies / action plans Marketing Comms / Campaign Development and Cascading Crafts product / brand DNA and aligns it with the overall Brand genetics Develops campaign / strat deck and presents such for approval and implementation Conceptualizes product launches / campaigns in collaboration with Territory Marketing team/s, in-house Creatives or third-party design/advertising agencies Accounts Servicing Manages the delivery of marketing requirements of project group / business unit / synergy team by coordinating and collaborating with other sections (digital, PR, media, territory marketing, and activations) and ensuring that marketing materials are aligned with approved messaging, market positioning and brand standards Ensures that all marketing requirements are timely delivered and smoothly implemented Implementation and project management of campaigns both national and local / regional, if needed #J-18808-Ljbffr